Our Targeted Online Advertising Service - One Year In

It’s been a year since we launched our Targeted Online Advertising service, an innovative offering designed to help authors increase visibility of their title using AI-generated digital advertisements on Google, Facebook, and Instagram, to a highly targeted audience of potential readers. 

In partnership with Shimmr AI, we have been boosting the online presence of a variety of titles since launching the service, and we’re excited to now share the figures with you over the last year. 

Since Autumn 2024, we’ve seen: 

We’re thrilled with these results as it means that potential readers have engaged with our books' adverts and been interested enough to click through to retailers’ sites over 24,000 times, a huge number of readers that may have otherwise not been aware of our titles.

How It Works 

The AI engine scans a digital copy of your book/ebook and generates imagery, taglines and descriptions that it will use to promote it on Google, Facebook and Instagram. Neither Troubador nor the author supplies images or text for these adverts (meaning that imagery from the book cover or illustrations within the book), which reduces the time it takes to launch the campaigns to the market.

Once the scanning process is completed, the file is removed from the platform to ensure the author’s copyright remains intact. The content of your book is not used to train AI, it is scanned purely for the purposes of generating imagery and text for advertising your book. During the four-month campaign, the platform analyses which images, taglines and descriptions are performing best and optimises itself to make the most out of your marketing spend.

As part of the service, you receive progress reports offering valuable insights into the campaign’s performance so far, including metrics such as clicks, impressions, and engagement. A report is sent to you after two months and again at three months, which includes the statistics and the renewal options, should you wish to renew it, further increasing your book’s visibility. 

If you do not wish to extend the length of the campaign, it will automatically end at the end of the four months.

Example Adverts

Here are some example adverts that have been created for four of our titles. You’ll see that the tone of the imagery and taglines will vary depending on the book.

When an advert is clicked, the book cover, a description of the book and links to your book on retailers’ sites, such as the Troubador bookshop, Amazon, Kobo, Waterstones and others, are shown, and the potential customer can click through to their preferred retailer. Whilst not everyone who clicks through to retailers' sites may go on to buy a copy, any traffic to your book’s listing on sites such as Amazon can have a positive impact on your rankings and make your book more easily discoverable.

Why Choose This Service?

Our Targeted Online Advertising Campaign (£650 + VAT) is tailored to authors who want to enhance their book’s visibility, accessibility, and sales potential in today’s competitive marketplace. Whether your book is fresh from print or has been available for a while, this service provides a powerful way to increase its visibility to potential readers.

The service is great for authors who want a more ‘hands off’ approach to promoting their books across social media. There is no manual tweaking or monitoring that is required (as AI does this all for you) the ads run and optimise independently..

If you are interested in this service, please contact us to get started.