Why Networking and Author Events Are Key to Self-Publishing Success

Self-publishing is often seen as a solitary endeavour. Just you, your manuscript and the dream of seeing your book out in the world. While the freedom and control it offers are real advantages, many authors quickly realise that going it alone can be overwhelming, confusing, and, at times, isolating.

The truth is, an author successfully self-publishing their work rarely happens in a vacuum. Behind many indie books is a network of fellow authors, industry professionals and valuable connections made through events and communities. Whether it’s getting advice from someone who’s been there before, finding a trusted editor or simply hearing “you’ve got this” from another writer, these relationships can make all the difference.

In this article, I’ll explore why building connections and attending author events are key to self-publishing success. I’ll look at the power of networking, the opportunities that come from author events, and how being part of a wider writing community can elevate your publishing journey.

The reality of self-publishing today

Self-publishing today is often portrayed as a one-person operation. Simply upload your manuscript to a digital platform like Amazon KDP, promote it on social media and hope it finds its audience. While it’s true that the tools exist to go it alone, that path can be limiting, exhausting, and, for many, lonely.

The reality is that the self-publishing space is more crowded than ever. With thousands of new books being published by debut and seasoned authors each week, simply getting your book in front of readers can feel like an uphill battle. Visibility is a significant challenge, especially when you’re competing not just with other self-published books but also with traditionally published titles backed by entire teams of marketers, publicists and distributors.

That’s why it’s more important than ever to look beyond the DIY mindset. Tapping into the self-publishing community, whether through networking, author events, or online forums, can provide the insight, encouragement, and practical help that transform a book from overlooked to outstanding. Support, advice, and connection aren't just helpful extras; they’re often the missing ingredients in an author’s success story.

The power of networking for authors

When we talk about author networking, it can be easy to misunderstand that networking means awkward small talk at formal events or chasing likes on social media. At its core, author networking is about building genuine connections with other writers, industry professionals and individuals who understand the publishing journey, as they’re also navigating it.

For self-publishing authors, networking can be a game-changer. It opens the door to a wealth of knowledge and support that you simply won’t find by working in isolation.

Shared knowledge and experience: Connecting with other authors means you gain insight into what’s worked (and what hasn’t) for them, from marketing tactics to finding the right cover designer. Learning from someone else’s experience can save you time, money, and frustration.

Emotional support: Self-publishing can be a rollercoaster. Having a network of fellow authors who understand the highs and lows can provide motivation when things get tough and celebrate with you when you hit milestones.

Industry contacts: Through networking, many authors discover trusted industry professionals who can either assist with a project directly or offer the author valuable advice on how to proceed.

Collaborations and endorsements: From guest blog swaps and joint giveaways to blurb exchanges and co-authoring opportunities, networking can lead to collaborations that increase visibility and credibility.

“I thoroughly enjoyed Troubador’s Self-Publishing Experience Day. I found it extremely interesting and informative, and made some friends so that we can all share our journeys! I’ve also now signed up to the conference in September as a couple of people highly recommended it at the conference, who’ve been before” – Genuine quote from an self-published author attending a recent Self-Publishing Experience Day.

In short, networking isn’t just about making friends (although, as you can see above, that happens too!). It’s about building a community that helps you grow as a writer and succeed as a publisher.

Why author events matter

Author events come in many shapes and sizes. From writing festivals and conferences to panel discussions, book launch parties, workshops and dedicated publishing experience days. These gatherings are designed to bring writers, industry experts and readers together, creating a vibrant space where knowledge and inspiration flow freely.

Attending author events offers a range of benefits that can make a real difference to your self-publishing journey:

• Learn from professionals: Whether it’s editors, marketers, literary agents, or experienced authors, these events give you direct access to expert advice that can help you avoid common pitfalls and improve your book’s quality and reach.
• Meet other writers at different stages: You’ll find authors just starting, as well as seasoned self-publishers. This diversity creates a rich environment for learning and support, as well as the opportunity to build meaningful relationships.
• Ask questions, get feedback, make contacts: Unlike reading blogs or watching videos alone, author events let you interact face-to-face or live online so that you can get personalised answers, feedback on your work, and connect with people who can help your career.
• Discover opportunities you didn’t know existed: From new publishing platforms and distribution channels to collaboration ideas and marketing strategies, these events often introduce you to resources and options you might never have found on your own.

Beyond the practical benefits, author events are also inspiring and energising. Being surrounded by like-minded creatives who share your passion can rekindle your motivation and boost your confidence, both of which are vital when navigating the ups and downs of self-publishing.

Virtual events and online communities

Not all author events happen in person. Virtual events and online communities have opened up exciting new opportunities for self-publishing authors to connect, learn, and grow, regardless of their location in the world.

Virtual author events, such as webinars, online workshops and virtual conferences, allow you to tap into expert advice and networking opportunities from the comfort of your own home. Online communities, such as writing forums, Facebook groups, and specialised platforms, offer ongoing support, discussion, and resource sharing around the clock.

Some of the key benefits of engaging in virtual spaces include:

• Accessibility: You can join events and communities regardless of location, schedule, or budget. This means more opportunities to connect with a diverse range of authors and industry professionals.
• Flexibility: Attend live sessions or catch up with recordings when it suits you, fitting networking and learning around your busy life.
• Variety: Online platforms often host niche groups and events focused on specific genres, marketing tactics, or publishing stages, making it easier to find exactly what you need.

Virtual events and online communities are no substitute for face-to-face connection. Still, they are a powerful complement, expanding your network and resources in ways that were previously impossible.

Great places to network

If you’re wondering where to start building your author network, there are plenty of fantastic events and communities tailored specifically for self-publishing authors. Here are some of the best places to connect, learn, and grow:

• The Self-Publishing Conference: A must-attend annual event that we operate on behalf of our authors. Packed with expert-led sessions, panel discussions, and networking opportunities tailored to indie authors. It’s a great place to gain industry insights and meet like-minded writers. Find out more here.
• Self-Publishing Experience Days: More intimate than the conference, we also host multiple experience days each year, where up to 15 authors are invited to our office for the day, and we delve deeply into the self-publishing process. Authors can ask as many questions as they like both of the Troubador team and each other, and connect with fellow authors in an informal and supportive environment. Find out more here.
• The London Writers' Salon: Known for its vibrant community of writers, this organisation offers workshops, writing meet-ups, Q&As and more that encourage collaboration and creativity across all genres and publishing routes. Find out more here.
• Jericho Festival of Writing: A well-established festival bringing together writers, agents, editors and publishers on an annual basis. While there are many sessions covering publishing and writing, it’s also a fantastic networking hub for authors at any stage. Find out more here.
• London Book Fair: One of the biggest publishing events globally, it’s ideal for authors wanting to meet industry insiders, learn about market trends and explore new publishing and marketing opportunities. Find out more here.
• Local author events: Don’t overlook smaller gatherings in your area. Local writing groups, libraries and bookshops often host readings, workshops and meet-ups that provide valuable face-to-face networking.
• Book clubs: While primarily for readers, book clubs can be excellent places to meet passionate book lovers and potential advocates for your work.
• Social Media: Platforms like Instagram, Facebook and LinkedIn have active author communities. Joining genre-specific groups or following publishing hashtags can help you connect with peers and professionals worldwide.

No matter which route you choose, the key is to get involved, be open to new connections, and actively participate. Each event or community you engage with is a stepping stone towards building the network that will support your self-publishing success.

Publishing is a team sport

While self-publishing puts you in the driver’s seat, giving you full control over your book and your journey, it’s important to remember that success is rarely achieved alone. Behind every thriving self-published author is a network of supporters - fellow writers, industry professionals, mentors, and readers- who help turn a dream into reality.

Actively seeking out author events and building meaningful connections isn’t just a nice-to-have - it’s an essential part of growing as an author and publisher. These relationships provide guidance, encouragement, and opportunities that can elevate your book far beyond what you might achieve on your own.

So, don’t hesitate to step out, attend that workshop, join that writing group, or commit to a weekend-long conference. Your next connection could be the key to unlocking your book’s potential.