Andrew Christophers is Co-Founder, Co-Owner and Chairman of Brand Genetics, "a start-up with 25 years' experience." He previously worked client-side at Cadbury on food brands, as head of marketing for Guinness's lagers, and as head of innovation for KP Foods (United Biscuits). Brand Genetics is a brand growth consultancy, specialising in front-end insight, strategy and innovation, headquartered in London and with offices in LatAm and North America. Brand Genetics helps its clients answer the question "what's next?", using deep-rooted human drivers and a range of different human-centred insight and innovation techniques, to help identify scalable opportunities for brand growth. Global clients include ABInBev, Britvic, Diageo, Electrolux, Meta, Mondelez, PepsiCo, Reckitt and Unilever. Andrew has an English Literature degree from the University of York, he lives in Hampton near London, and is married to Helen, with three children and one grandchild. He enjoys running (as an ex-county schools captain), writing (as a one- time journalist), and remains a long-suffering fan of Newcastle United Football Club.
BOOK REVIEW: Read professional journalist Jo Ind's frank and entertaining review here: https://joind.co.uk/review-starting-up-scaling-up-a-human-first-business/ Here are some of the things people have said about the book: "More readable than any other business book I have ever read" "So inspiring, very unique, shows how to make a company truly special" "Concise, beautifully written and illustrated" "A great gift to the business world on such an important topic" "Captures the essence of what's fabulous about Brand Genetics, and fabulous about being human!" STARTING UP & SCALING UP A HUMAN-FIRST BUSINESS - SUMMARY OF BOOK What does it mean to build a truly "Human-First" business - an engaging culture where people are empowered to do their best work, and to grow both personally as well as professionally? How do you manage the tension between Starting Up and Scaling Up - the fluidity of a creative start-up versus the structure and organisation that are then needed for growth? And how do you preserve, enhance and evolve your people-centric culture as you grow - the very thing that made you unique and successful in the first place? This is a book about people. It tells the story of the first 25 years of Brand Genetics, a "human-first" insight and innovation marketing consultancy. Using an A-to-Z structure, it highlights 26 different key learnings and challenges. Each chapter is brought to life with a series of real-life human stories and illustrations, summarised into key take-outs. This is an easy-to-read guide for anyone who is starting up or scaling up their own business - or anyone who really cares about company culture, and wants to create a uniquely human work environment.
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