When Planets Become Stars

This is a “Self-help workbook” providing a guideline of how to set up, operate, or position a non-governmental organization (NGO) with an idealistic mission. This is set in the context of rising global complexity in economic, political and social issues that has left governments with challenges limiting their regulatory capacity. In a concise language the authors describe the spheres of (inter-)national governance, including the application of three interrelated disciplines Public Affairs (PA), Diplomacy and Marketing, illustrating these areas with practical examples.