What to Consider When Being Offered a Publishing Deal

Securing a publishing deal is an incredibly exciting accomplishment. However, finding the right deal for you is just as important as getting one in the first place.

There are many things to consider when deciding which publisher is the best fit. Every author’s journey is different, as, too, are their reasons for publishing. It’s worth taking a moment to think about your own goals and aspirations:

1. Are you hoping to make writing your career?
2. Are you publishing for the sheer love and enjoyment of writing?
3. Are book sales your priority?
4. Are you aiming to become a published author?
5. Do you want a traditional publishing deal?
6. Would you prefer full control through self-publishing?

Starting with your ‘why’ will help you make a more informed decision about the type of deal that suits you best, as well as what success looks like for you and your book. Having worked in the industry for over a decade, I’d like to share some key considerations for authors when reviewing and signing a publishing contract:

Rights & Territories

Including, but not limited to:

• Print rights (paperback/hardback)
• eBook rights
• Audiobook rights
• Translation rights
• Adaptation rights (TV/film)
• Foreign language rights

Take note of exactly which rights are being requested. This can significantly affect your ability to publish other editions or formats. Be clear on what is included and what is not.

It’s equally important to consider territories. For example, a publisher may request worldwide English-language rights but only actively sell within the UK market. This could limit your ability to sell your book internationally, so ensure their reach aligns with your goals and ambitions.

Advance

Depending on the type of publishing deal, an advance is not always offered. If it is, consider whether the amount is realistic. While receiving an advance is exciting, it’s important to remember that you will not earn royalties until that advance has been earned back through book sales.

Royalties

Royalty structures vary from publisher to publisher. Some may pay based on the Recommended Retail Price (RRP), while others may calculate royalties based on the net receipt of each copy sold.

Royalty rates may also differ by format. For example, paperback, hardback, eBook, and audiobook editions may all have different royalty percentages. It is helpful to have a clear understanding of how often royalty statements are generated and paid; this could be quarterly, bi-annually, or annually. A clear understanding of this helps to manage your expectations.  

Contract Term

Some contracts have a clearly defined term (e.g. one, two, or five years), after which the agreement ends, or can potentially be extended. At the end of the contract period, rights should ideally revert back to you as the author. However, this is not always the case. Ensure you understand:

• How long the contract lasts.
• Under what conditions the rights revert back to you.
• Whether there are any clauses that could extend the contract term.
• What happens at the end of the contract period (including any remaining stock).

Clarity here is essential to maintaining long-term control of your work, as well as your future publishing plans.

Control and Input 

If having creative input in the publication process is important to you, which it isn’t for every author, this should be carefully considered. For instance, if you have a strong vision for your cover design, title, or overall presentation, ensure you are working with a publisher who is open to collaboration and values your input. 

Book Specifications​​ and Timeline

Your publisher will typically determine the specifications such as book size, paper type, and RRP. If you have the opportunity to provide input, consider whether these specifications align with other titles in your genre. This can have a direct impact on how your book is positioned in the market. However, it is worth noting that the publisher is the industry professional, so taking their advice on these aspects is essential. 

It is helpful to gain a clear understanding of when your book is likely to be produced and released.  Depending on the publishing route, timescales can vary significantly, anywhere between 6-24 months. There are many factors that can influence this timeframe, so it’s important to have clear parameters in place so that realistic expectations are set – publishing a book is not a simple process. 

Marketing Expectations

A common misconception is that the publisher will handle all aspects of marketing. In reality, authors are often a major driving force behind a book’s promotion. After all, you are your book’s greatest advocate. While the publisher will run a marketing campaign, it’s important to clarify:

• What marketing is included.
• What will be expected of you as the author.
• Whether there are opportunities for additional promotion.

Clear expectations and communication on both sides will help avoid disappointment later.

Key Clauses to Look Out For

• Option Clause: This clause gives the publisher the first opportunity to review, and potentially acquire, your next book. While common, it’s important to ensure it is not overly restrictive. Ideally, it should be limited to a specific genre or type of work, rather than covering everything you write.
• Non-compete Clause: A non-compete clause can prevent you from publishing other work that could directly compete with your book. For example, if you write thrillers, a non-compete clause may restrict you from publishing another thriller aimed at the same readership. Usually, this is within a certain timeframe but make sure this clause is clearly defined, as it can often be open to interpretation. You don’t want it to be so broad that it limits your ability to continue writing and publishing your work.

Can You Negotiate Terms? 

There is no harm in negotiating, even small changes can make a big difference. This could include:

• Higher royalty rates
• Additional marketing support
• Greater creative input
• Costs (if you are self-publishing or partnership publishing)

Helpful Tools and Resources

Every publisher operates differently, so research is essential. There are several organisations that provide valuable support for authors. For example, the Society of Authors offers a contract vetting service for those considering traditional, partnership, or self-publishing routes. Seeking professional advice can help ensure you fully understand what you are signing.

It’s also highly beneficial to speak with authors who have previously worked with the publisher. Their experiences, both good and bad, can offer valuable insight. In a similar vein, online reviews and case studies can also be useful. Platforms such as Trustpilot and Google Reviews can provide additional perspective when comparing publishers.

If you are considering an independent publisher, then the Alliance of Independent Authors offer service ratings for indie authors. This is to help authors identify which companies can be trusted, and if there are any red flags! 

Attending events hosted by publishers, or those they are participating in, is a great way to build connections. These events provide an opportunity to meet industry professionals, ask questions, and gain a better understanding of how different publishers operate.

Lastly…

Publishing a book is a complicated and in-depth process, particularly for a first-time author, and it can often feel overwhelming. It is therefore important to approach it with both excitement and careful consideration. 

By reviewing your contract thoroughly and seeking advice where needed, you can ensure that you choose the right deal for you and more forward with confidence and clarity.

Remember, the right deal is the one that aligns with your goals and values. Ask questions, get informed and take the time to fully understand what you are signing up for, so that you can set your book up for the best possible chance of success – whatever that means to you.