Business

Product Management: Managing Existing Products

by Asomi Ithia
Released: 28th November, 2019
ISBN:
9781838592738
eISBN:
9781838597788
Once a product is in market, new adventures with fresh opportunities and challenges start. Product Management: Bringing New Products to Market is designed to equip you with the tools and insights you need to understand your current context and make decisions for moving your product forward.

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Full synopsis

Once a product is in market, new adventures with fresh opportunities and challenges start. Product Management: Managing Existing Products is designed to equip you with the tools and insights you need to understand your current context and make decisions for moving your product forward. 

Product Management: Managing Existing Products begins with questions, about existing products, that product people need to be able to answer. It then goes through activities for creating a cadence for developing, optimising and executing strategies to move existing products forward - including objective setting, strategic roadmaps, iterative delivery and much more. 

This is 1 of 4 books in the Product Management Series. As a series, the books are designed to provide a pragmatic approach to the spectrum of activities required to create, deliver and manage products that create value for your customers and business. With its friendly and personable tone content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from product practitioners.

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