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Matador Business...
whatever your business

All sorts of businesses are today publishing books as part of their business strategy. A promotional book, one to offer as a corporate gift, the proceedings of a seminar... publishing a book can help to raise your company’s profile, present a professional image, reinforce your brand or help to attract more customers – all in a professional and authoritative way.

At Matador Business we have all the skills necessary to produce your company’s book to the highest of standards. A well produced book is a prefect promotional tool that has the added advantage of being able to be sold in bookshops and made available through internet retailers, should you wish.

At Matador, we have everything you need to help you create and sell your ideal business publishing project.

Why publish a book?
We have worked with companies large and small over the last 15 years, assisting them with many different publishing projects. Businesses seek publication for many reasons. A few examples...

•	Matador Business recently helped London restaurant chain Smollenskys publish their 20th anniversary promotional title Smollenskys: 20 Years On. Smollenskys use the book as a corporate promotional tool, and also sell it direct to customers in their restaurants. A perfect blend of using a professionally produced and designed book to raise the company’s brand and profile, and a coffee table book to treasure for their customers.
•	Suttons Transport Group, one of the UK’s largest transport companies, also chose Matador Business to publish the company’s history. Suttons envisage Time & Tide: A History of the Suttons Transport Group being sent to their customer base as a ‘thank you’ for their continuing custom; but as a fascinating transport history it will also have wider appeal, so will be sold through bookshops – allowing the company to reach out to a new generation as well.
•	Bluestone Training published Wrestling with Crocodiles: Your Ultimate Guide to Effective Presentations with Matador Business, as part of its strategy to boost the profile of its business. The book will not only be sold through the books trade, but will also given out to delegates at the company’s seminars on effective presentation.
•	Travel Consultancy Mary Lynch Associates chose Matador Business to publish their book Weathering the Storm: A Crisis Management Guide to Tourism Businesses. As well as being sold in bookshops, the company published the book to raises its profile in the travel consultancy field.

 

Matador Business assists companies to produce practical and beautiful books to accompany business seminars, training or workshops. Offering delegates a professionally produced book as part of the seminar, or having such a book on sale after the event, is a great way to promote your business. They are a handy reference to the delegates post-event, and can also be a stand-alone title that can be sold through the books trade - thereby promoting your business further and adding value to your brand. We have published books on topics such as management coaching, life coaching, leadership skills, running business meetings, making effective presentations and the financial markets, to name just a few.

There are so many reasons for getting your company into print, and no limitations on what it is possible to achieve. You have your business expertise and we have the publishing skills – by working together we can make your business publishing project a reality.

What can Matador Business offer?
Matador Business is the business self publishing arm of Matador. With over 20 years experience in the sector, we can work with your company to produce the very best book at a very competitive price. The quality of our work is beyond question, as is the dedication of our staff. We can undertake as much or as little of the publishing process as you require. Once we have your completed manuscript, we can arrange for an editor, copy editor, designer, typesetter and printer to produce a book to your specification that you can be proud of. We can also arrange to sell advertising space within your book, should that be a requirement. And we have strong links with the books trade (wholesalers, book chains, Amazon and other internet retailers), so if you want to make your book more widely available, this can be arranged very simply.

The key features of our service are:

•	We work with you to produce your book, arranging as much or as little of the process as you require. We can organise the design, photography, illustrations, typesetting, editing, copy editing, proof reading and printing of your business book. There are no restrictions to the quantities or dimensions of what can be produced. We work closely with many different printers, ensuring we are extremely flexible when it comes to dealing with unusual projects.
•	We have strong links with the books trade; your book can be easily made available to the book buying public should that be of interest. We have a dedicated marketing team, and our titles are distibuted by Orca Book Services, a leading UK books distributor.
•	Each project is quoted for on an individual basis, so you are not paying for elements of a pre-priced book publishing package that you do not need.
•	You retain the copyright to your work, and you own all of the books printed. We can hold stock for you in our warehouse, or you can take delivery of all the stock yourself.
•	Our books are of the highest quality, and our staff work with you at all stages to make sure the book is exactly what you require.
•	We can also take care of special projects on your behalf: mailings, CD/DVD duplication for inclusion in books, selling advertising within your title etc.

Publishing a book as part of your company’s activities can not only be a rewarding process, it can also raise your company’s profile, become a regular company resource and it can strengthen your brand. If you are interested in finding out more about Matador Business, please call (0116 279 2299) or email Jeremy Thompson.

Matador Business... whatever your business